April 15 marks the second edition of National Made in Italy Day, a celebration deeply rooted in the heritage and future of Italian creativity, craftsmanship, and innovation. The date was chosen to honor the birth of Leonardo da Vinci, the timeless icon of Italian ingenuity, whose visionary legacy continues to inspire innovation across the globe.
This year, under the coordination of the Ministry of Enterprises and Made in Italy, the celebration expands its international scope. Over 500 events have been organized throughout Italy, accompanied by more than 50 events abroad, in 30 countries across 4 continents — from Europe and Asia to the Americas and the Middle East.
These initiatives reflect a clear message: Made in Italy is not just a label — it is a global language of excellence, beauty, and trust. Italian products, ideas, and talents are increasingly in demand from every corner of the world, admired for their unique ability to merge tradition with contemporary innovation.
Highlights of this year’s celebration include:
🔹 The Leonardo Awards Ceremony at Villa Madama in Rome, gathering prominent business leaders, innovators, and institutional representatives to honor those who embody the spirit of Italian excellence on a global scale.
🔹 “Open Factories”, a powerful nationwide initiative that saw over 150 Italian companies and artisanal laboratories opening their doors to students, professionals, and citizens — offering a behind-the-scenes look at the know-how, passion, and precision that define Italian craftsmanship.
🔹 International events, including exhibitions, conferences, and showcases hosted by Italian embassies and cultural institutions in global cities such as Madrid, Osaka, and Miami. These events aim to strengthen commercial and cultural ties while promoting the values of Italian creativity and quality abroad.
Speaking during the official opening, Minister Adolfo Urso emphasized the significance of this day as an opportunity not only to celebrate Italian excellence, but also to foster dialogue on the future of key strategic sectors — from fashion and design to food, technology, and sustainable innovation. As he stated, “Made in Italy must be the engine that drives our transition toward a more competitive, green, and inclusive economy.”
A Global Identity in Constant Evolution
In a rapidly changing world, the values embodied by Made in Italy — beauty, innovation, authenticity, and resilience — remain as relevant and requested as ever. Whether it’s haute couture, furniture and interior design, agri-food excellence, or high-tech solutions, Italian creations continue to inspire admiration and trust internationally.
National Made in Italy Day serves not only as a tribute to the past, but as a springboard toward the future. It reminds us that our heritage is not static — it is a dynamic force capable of evolving, expanding, and connecting with global markets, without ever losing its identity.
The world looks to Italy not only for products, but for ideas, aesthetics, and a unique way of interpreting life. And as demand grows from Asia to the Gulf countries, from North America to Europe, it becomes increasingly clear: the excellence of Made in Italy is not a local treasure — it’s a global benchmark.
