DWTC and Informa Group Launch Informa International in Strategic Global Initiative
Introduction The Dubai World Trade Centre (DWTC) and Informa Group have today announced a strategic partnership to form Informa International, set to become a global leader in the Exhibitions and Event Management industry. Operating from the Middle East – South Asia – Africa regions, this venture is positioned to significantly enhance Dubai’s role as the world’s premier hub for the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
Strategic Objectives of the DWTC-Informa Partnership
Establishing a Global MICE Powerhouse
This partnership will integrate DWTC’s extensive event portfolio with Informa’s global brand presence, creating a formidable entity that will manage over 40 market-leading brands across key sectors like Food, ICT, Information Security, Healthcare, Energy, and Aviation. Notable brands include Gulfood, GITEX, GISEC, WHX, Middle East Energy, and the Dubai Airshow.
Accelerating Global Expansion
Informa International is set to expand its reach beyond Dubai, targeting high-growth markets across the Indian Subcontinent, Asia, Europe, and Africa. This expansion strategy aims to export DWTC’s renowned event brands globally, leveraging the rapid growth potential of emerging markets.
Cementing Dubai as the Top Global Business Hub
The partnership will attract over 100 specialist Informa brands to Dubai, complementing the city’s economic strategy and upcoming venue infrastructures like the Dubai Exhibition Centre (DEC), scheduled to open in 2026.
Comments from Leadership
Helal Saeed Al Marri, Director General, DWTC Authority
“DWTC’s vision to position Dubai as the global epicenter for the MICE industry is further solidified through our collaboration with Informa. Together, we will co-create sustainable value and drive significant economic impact by enhancing our convening power in the B2B sector.”
Stephen A. Carter, Group Chief Executive, Informa PLC
“Our ongoing partnership in Dubai has laid a strong foundation, and with this new venture, we are set to build something truly unique and transformative in a vibrant and expanding market.”
Conclusion
The creation of Informa International marks a strategic milestone in the global MICE industry, poised to set new standards in event management and business convergence, with Dubai at its heart. This partnership underscores DWTC’s commitment to tripling the economic contribution of Dubai’s MICE sector to AED 54 billion annually by 2033, in alignment with the D33 Dubai Economic Agenda.